Since the dawn of time, we’ve been captivated by stories such as the Odyssey and we still are drawn to them.
Why is that?
Is it because great stories are easy to follow, entertaining and engage us? Thus allowing us to pass our time but also we’re able to discover and enter into new worlds temporarily?
A story is necessary because it allows us to get to know the individual, brand or company.
People are able to get to know you, who you are, where you came from, the struggles you had to face, your vision for the future and your values through your story.
When building anything whether it’s a fashion brand or yourself you have to know who you are and why you do what you do. You have to pick a direction even if that direction may not be your calling.
What is it about your work, your creation and your brand that’s compelling? Why should anyone be interested?
If you were to look at Gucci, Versace and many other high fashion places you would see and understand their importance via their brand.
They have their story, their background, what they do and & why they do it.
Believe it or not, you tell a story everyday.
So, what is your story and how do you tell it?