“We’re like the Magellans of rosé, pioneering into new worlds. Also, here’s the thing about it—it’s actually delicious” (read more here).
The mother of invention is necessity and libations such as Rosé is certainly a necessity for various functions in life. In the summer of 2014, the Hamptons went through an acute crisis. The crisis? A lack of Rosé (first world problems). Yet, thanks to invisible hand of the free market, the people of the Hampton’s and Rosé aficionados everywhere can rest easy, two entrepreneurs have provided a solution.
The Fat Jew (Josh Ostrovsky) and WhiteGrlProblem (Babe Walker), seeing a need sought to address it by creating White Girl Rosé, a wine label that one can purchase for a meager $14.99.
White Girl Rosé is for those times when you need a quick pick me up and let your troubles be known to your associates, friends & family.
We may likely never add it to the wine collection but is it worth a shot? Sure. A + for effort and ingenuity.