Patagonia. Very Distinct.
Most of us associate Patagonia with the rugged, southernmost tip of America and/or with a brand of colorful, high-tech, high quality (and somewhat high priced) outdoor clothes one would wear to explore that place. And most of us have at least a feeling that there is some deeper, ‘ecological twist’ to how the two relate to each other, if not some knowledge of it. No wonder, Patagonia is a leading outdoor gear brand with over well over half a billion dollars in sales worldwide to its name.
But it all started very humbly with an 18-year old selling climbing spikes out of his parent’s backyard of who seemed to be on a mission.
Myth and Mission
Young Yvon Chouinard was an outdoorsman (others would call him a ‘bum’) hanging out with like-minded climbers and surfers in wilderness camps in the mountains and on the beaches of the Western US. They sometimes sifted through supermarket dumpsters and grilled poached squirrels…
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